Our Strategy

The Global Media Campaign amplifies the ongoing ENDFGM work of NGOs, organisations and campaigners.
We use local and national media to ensure that all of their work is seen and heard by millions, not hundreds.
“We’ve got this. We don’t need minders – we need enablers.”
Lucy-Ann Ganda
Head of Broadcasting, Sierra Leone Broadcasting Company

Make a Difference!

7


Countries where our model has been implemented

375


Media Campaigners trained

870


Million people have seen and heard our campaigners’ anti-FGM message

The Approach – GMC’s 8-Step national campaign


  • STEP 1
    • • •
    Initial Scoping and Research

  • STEP 2
    • • •
    Intensive Regional Outreach

  • STEP 3
    • • •
    High-level FGM Summit

  • STEP 4
    • • •
    Media Training Academy

  • STEP 5
    • • •
    Direct Action Media Grants

  • STEP 6
    • • •
    NGO Media Masterclass

  • STEP 7
    • • •
    Media Booster Academy

  • STEP 8
    • • •
    National Media Campaign on State Broadcaster