The Global Media Campaign amplifies the ongoing ENDFGM work of NGOs, organisations and campaigners.
We use local and national media to ensure that all of their work is seen and heard by millions, not hundreds.
“We’ve got this. We don’t need minders – we need enablers.”
Lucy-Ann Ganda
Head of Broadcasting, Sierra Leone Broadcasting Company
Head of Broadcasting, Sierra Leone Broadcasting Company
Make a Difference!
7
Countries where our model has been implemented
375
Media Campaigners trained
870
Million people have seen and heard our campaigners’ anti-FGM message
The Approach – GMC’s 8-Step national campaign
STEP 1
• • •
Initial Scoping and Research
STEP 2
• • •
Intensive Regional Outreach
STEP 3
• • •
High-level FGM Summit
STEP 4
• • •
Media Training Academy
STEP 5
• • •
Direct Action Media Grants
STEP 6
• • •
NGO Media Masterclass
STEP 7
• • •
Media Booster Academy
STEP 8
• • •
National Media Campaign on State Broadcaster