Our Strategy

The Global Media Campaign to End FGM (GMC) is working across Africa creating a web of over 375 African media activists. Together, we are bringing religious and traditional leaders on air to relentlessly call for an end to FGM.
“We’ve got this. We don’t need minders – we need enablers.”
Lucy-Ann Ganda
Head of Broadcasting, Sierra Leone Broadcasting Company

Make a Difference!


Countries where our model has been implemented


Media Campaigners trained


Million people have seen and heard our campaigners’ anti-FGM message

Our End FGM media model has three stages:

National High level gathering on FGM

1 Day
150 People

We bring together high-level leaders (including Heads of State, national Religious Leaders and high-profile media personalities) to make FGM a national priority.

Religious Leaders Media Training Academy

5 Days
35 Participating

Over five days, we provide practical media campaign training to 35 of the most influential broadcasters, activists and religious leaders.

Direct Action Media Grants

3 Years

Direct Action Media Grants are small grants, from $300 to $1000, that enable graduates from the Academy to create content and buy airtime for broadcast for three years.