UNFPA/The Global Media Campaign sign a new seven-nation FGM media campaign strategy to end FGM by 2030

UNFPA/The Global Media Campaign sign a new seven-nation FGM media campaign strategy to end FGM by 2030

  • UNFPA/The Global Media Campaign have signed a new seven-nation FGM media campaign strategy to end FGM by 2030 
  • Media campaigns will be led by over 500 local activists/religious leaders and medics. 
  • UNFPA/GMC  aim to reach over 180 million people with anti-FGM media messages in the next 12 months – accessing the media with Direct Action Media Grants.  

The media programme will also include the recruitment of new local anti-FGM activist via 12 virtual 5-day media academies, where activists, religious leaders and journalists will come together to plan a media strategy to end FGM locally. 

It will also feature the design of a multilingual media hub with anti-FGM medical films in all the key local languages. The six countries that will be part of the UNFPA/GMC media push for 2022 will be The Gambia, Kenya, Nigeria, Somalia, Ethiopia and Mali.

We will be able to reach local level campaigners with these direct Action Media Grants to ensure that they lead on the eradication of FGM in their own communities by 2030

Mireille Tushiminina, Coordinator of the UNFPA/Unicef Joint Programme on FGM

“UNFPA’s decision to get behind the hundreds of grassroots media activists out there is going to speed up  the eradication of FGM.”

Maggie O’Kane – Executive Director of the Global Media Campaign

Jeremiah Kipainoi

Kipainoi is Director of Communications at GMC, and is working with activists to effectively run their media campaigns to end FGM in 9 African countries.He is an award-winning multimedia journalist covering women's rights issues and has been published on the BBC, Deutsche Welle, The New York Times, among others.He produced the End FGM Podcast and hosted the End FGM Live, bringing together local and global stakeholders working at the End FGM campaign during the Covid-19 pandemic.