The Global Media Campaign to End FGM is a collective of activists, survivors, and global partners dedicated to a single, urgent mission: to eradicate Female Genital Mutilation by 2040. We are driven by the belief that this form of violence can, and must, be ended within a single generation.

Our story began in 2014 at The Guardian newspaper, where a groundbreaking campaign successfully led to FGM being included in the UK school curriculum. This early victory proved that with the right messaging and collaborative pressure, swift, tangible change is possible.

Following this success, and with the backing of the Human Dignity Foundation, the campaign expanded into the Born Perfect FGM Consortium. Officially launched in 2015 by then-UN Secretary-General Ban Ki-moon, the consortium has since grown with the support of a powerful network of international institutions, law firms, and philanthropic foundations.

We exist to put resources directly into the hands of those who are best positioned to effect change: the grassroots women’s organisations and activists on the frontline. By providing legal, financial, and operational support, we have empowered over 1,000 groups across 15 African countries, uniting them into a powerful, collective feminist movement: #FrontlineEndingFGM