Eradicating Female Genital Mutilation
Working with 1000+ frontline activists, with decades of grassroots experience, in 15 African countries, we are now taking our evidence-based FGM eradication model to scale. By combining Born Perfect Eradication Caravans with local media, we're seeing real change in practicing communities - from 85% in Liberia and 94% in Guinea Bissau. This frontline-led approach will be scaled through the Wallace Global Fund’s $10 million Fund to end FGM in a Generation - with frontline women leading all the way.
THE CHALLENGE
Every 7 seconds, a girl undergoes Female Genital Mutilation.
Every year, 44,000 women and girls die from its consequences – many during childbirth, often alongside their newborns.
FGM is not culture. It is torture and it can be stopped.
FRONTLINE ACTION IS THE SOLUTION
Less than 3% of donor funding is reaching frontline women’s organisations.
GMC ensures donor funding reaches the frontline network securely and at scale through a direct funding pipeline.
WHO WE ARE
Founded at The Guardian newspaper in 2014, and launched globally by UN Secretary-General Ban Ki-moon, The Global Media Campaign to End FGM (GMC) exists to put resources directly into the hands of frontline organisations – the women leading change in their own communities.
We are guided by an experienced board and supported by leaders in global health, law, and philanthropy – ensuring accountability, collaboration, and impact at every step.
LATEST NEWSLETTERS
Germany Backs Local Women to Deliver FGM Bans
Easter Anti-FGM Cutting Appeal
Zero Tolerance Day Special
HOW WE ARE ERADICATING FGM
We are uniting women-led groups into a continent-wide movement, ensuring no activist works in isolation. By pooling resources through the consortium roadmap, we support the FrontlineEndingFGM movement to deliver the greatest impact for every donor dollar invested.
Faith leaders, doctors, police, survivors, and local influencers travel village to village, raising awareness and denouncing FGM.
MEDIA CAMPAIGNS
Up to 3 years of local radio and community media keep the message alive and change minds across entire regions.
SURVIVOR HEALING & SUPPORT
Survivor-led trauma counselling (Tree of Life) and simple de-infibulation clinics save lives.
TRAINING ACADEMIES
Preparing local activists and cultural influencers to run autonomous and region-specific campaigns in their communities.
THE CARAVANS
From village-specific campaigns to national radio, FrontlineEndingFGM are are driving change. Their stories show the power of communities choosing a future free from FGM, backed by a continent-wide consortium.
THE EVIDENCE IT WORKS
Independent studies show that frontline action is the most cost-effective and impactful way to end FGM. Across 15 African countries, where up to 99% of women and girls are cut, thousands of girls are being protected, women are healing, and whole communities are choosing a future free from FGM.
In some regions, 94% of people who interact with the campaign say it changed their minds about FGM. See our impact here.
Together, through the Born Perfect Campaign, we are optimising resources and driving continent-wide progress towards eradication.
A DECADE OF IMPACT
OUR BACKERS & PARTNERS
The Born Perfect Eradication Consortium is supported by leading global foundations, international institutions, and law firms who believe in the power of the frontline to end FGM.
