The #FrontlineEndingFGM movement began life in 2014, as the Global Media Campaign. It was then focused on helping local, women’s organisation use their local media to help end FGM.
But, recognising that the lack of funding reaching these local women’s organisatons (less than 2 per cent of donor funding) the Global Media Campaign expanded their media training to help set up #FrontlineEndingFGM to campaign for more donor and international aid agency funds to go these local (mostly women led ) organisations.