Impact Measurement – GMC’s systematic, scientific and peer-reviewed approach
Collecting timely, relevant and accurate data, on the hundreds of campaigns we run each year, is critical to how we measure our overall effectiveness. Analysing this data informs us on how we need to adjust our strategy to ensure our activities remain both impactful and cost-effective. The data also dictates how we respond effectively to changing circumstances like CV-19.

GMC partners with 60 Decibels – who specialise in the “lean data” approach, and we have also drawn on the expertise of academics developing new models for measuring media impact from the University of Nairobi, Washington University, and the LSE.

Our live WhatsApp forums by country are also full of learnings from our activists on the frontline - which we share as a group. Since 2017 we have run 11 Impact Measurement studies in Sierra Leone (1) Nigeria (3) Mali (2), and Kenya (5) Share on X

Please explore some of our more recent studies below and contact us for more info on info@globalmediacampaign.org.