14% of those wanting to carry out FGM on their daughters – changed their minds – after less than a year of campaigning
60 Decibels, our impact assessment partner, conducted a ‘endline’ survey that followed on from a ‘baseline’ survey at the start of the 2021.
The 14% shift in attitudes against FGM is welcomed – following our intensive activist lead campaigning in Nigeria in 2021 – supported by funders such as UNFPA, Soroptomists and Wallace Foundation.
In terms of key messaging – our campaigns are landing the message that FGM leads to life long medical problems.
