Instant success after an interesting radio conversation with a traditional leader and medical doctor to help End FGM in Osun State, Nigeria.
The project was a campaign against Female Genital Mutilation with members of the state chapter of the International Federation of women lawyers, fellow Journalists, the gender vanguard group of the National Youth Service Corps, NYSC, and FGM Activists.
This year's theme of the International Day of Zero Tolerance for FGM is " Accelerating investment to end FGM". The theme was chosen, like many countries, including Nigeria, are experiencing increased cases of FGM due to the COVID-19 pandemic.
“Accelerating Investment to End FGM", is a call to action that by 2030 FGM should be a forgotten issue in the world.
I created an anti-FGM radio jingle in English and Yoruba and aired it on FRESH FM Ibadan. Ibadan in Oyo state, Nigeria is one of the largest cities in Africa and Fresh FM is a leading radio station so there was an estimated reach of 20,000,000.
Efe Ambrose is the father of three children, two of whom are daughters. He now lives with his family in Scotland but remains attached to Nigeria and the fate of its people. Taken from The Times Interview below are some tweetable quotes to share about how Efe feels about the practice of FGM and his decision to join the #BornPerfect campaign.
This special evening, held on Thursday 3rd February, marked a significant milestone in the Global Media Campaign’s efforts to end FGM. The GMC team - including Director Maggie O Kane and six leading campaigners from Sierra Leone, Kenya, Nigeria, and Somalia - joined this conversation which was presented to a group of keen listeners live from the Conduit Club in Covent Garden. Other key members of the panel also included the BBC's renowned international editor, Lyse Doucet and the chair of the Global Media Campaign, the human rights lawyer, Dexter Dias.
Nigerian Football Stars join the Global Media Campaign influencing fans against FGM stating that their daughters are #BornPerfect during LIVE game broadcast.
The Activities were focused on sensitization for 16 days of Activism Against Gender-Based Violence. The programs included: School sensitization and Girls Club formation Live Radio Phone in programme.