EU-funded impact studies in Guinea-Bissau demonstrated a significant shift away from support for FGM following the arrival of the Born Perfect Women’s Caravan. The caravan drew nearly the entire community to a central space, where they erected a large stage and screened films depicting the dramatic negative effects of FGM. This was followed by powerful pronouncements from religious leaders, politicians, musicians, and survivors, calling for the immediate abandonment of the practice. The Born Perfect Caravan serves as a catalyst for an intense, three-year local media campaign. Further long-term impact studies, such as the one in Tana River, Kenya, show that intensive, low-cost local radio messaging by religious leaders drove down the rate of Type 3 FGM from 97% to 5% over a three-year period.