Every day, 121 women (Scientific Reports, 2023) and 55 newborn babies (WHO, 2006) die as a result of complications linked to female genital mutilation (FGM). That's over 44,000 maternal deaths (WHO, 2023) and 20,000 newborn deaths each…
With global aid in freefall - up to an estimated $74.8 billion slashed in 2025 alone - and programs like USAID taking massive hits, it’s clear: we get behind locally-led interventions and…
Across communities where FGM remains prevalent, the voices of religious leaders carry profound influence. The #FrontlineEndingFGM Born Perfect Campaign taps into this power – mobilising imams, pastors, and other region-specific leaders to…
The Guinea-Bissau impact study demonstrates that frontline, community-led campaigns – combining caravans, training academies, dialogue, and media – can drive significant attitude change on FGM, even in regions where prevalence exceeds…
Our secret weapon is a giant FGM abandonment Caravan– the Born Perfect Women’s Caravan with: musicians, religious leaders, doctors, politicians, live film screenings and singers. “No village left behind.” We take…
Over the Christmas period 1,611 girls in Kenya were saved from FGM - thanks to the work of 13 Activists These thirteen dedicated #FrontlinersEndingFGM Activists worked with the Police, to…
This followed on from a year of intensive locally-led campaigns in Mali. Some of the TV jingles on FGM, addressing: the myths surrounding the practice, itsharmful consequences on girls’ and…
14% of those wanting to carry out FGM on their daughters - changed their minds - after less than a year of campaigning 60 Decibels, our impact assessment partner, conducted…
Abstract: We set out our approach to measuring the effectiveness of our strategy to end FGM. Timely evaluation of what we are achieving also enables us to reinforce good approaches…
The 5th study was carried out in January 2021, by Sadia Isaak and her team, to further validate the dramatically improving metrics we had obtained in our 4th longitudinal study, completed in October 2020.