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Live Phone in Radio Show to help End FGM, Oyo state, Nigeria 

By Damilola Amoo,

Jingles to #EndFGM

I created an anti-FGM radio jingle in English and Yoruba and aired it on FRESH FM Ibadan. Ibadan in Oyo state, Nigeria is one of the largest cities in Africa and Fresh FM is a leading radio station so there was an estimated reach of 20,000,000.

LIVE Phone-in show :

I also had an hour live phone-in radio show creating lots of awareness of the implications of FGM. We could only entertain 6 calls because of the limited time but it was informative and entertaining.

Key Insights into the Campaign:

The phone sessions, Radio jingles, and interviews were key factors that amplified the impact of the Campaigns. The radio show is a popular one so there were lots of reactions.

Our success:

  • Good Radio station
  • Strategic timing/ radio slot
  • Well informed guests
  • Wide reach

Personal reflection:

“I had a great time putting this together, I'm inspired to do more.” Damilola Amoo. Live Phone in Radio Show to help End FGM, Oyo state, Nigeria  Click To Tweet The reward for hard work is more work, we need to keep the work going.” Damilola Amoo, End-FGM Campaigner, Oyo state, Nigeria. Click To Tweet
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Ruth Harley

Ruth Harley is working with GMC as a Website News Editor, compiling stories written by End FGM campaigners working with the Global Media Campaign to End FGM across Africa. Alongside this work, she is running The Women’s Vinyl Project which empowers women and girls through singing and music and is helping to end FGM.