By Damilola Amoo,
Jingles to #EndFGM
I created an anti-FGM radio jingle in English and Yoruba and aired it on FRESH FM Ibadan. Ibadan in Oyo state, Nigeria is one of the largest cities in Africa and Fresh FM is a leading radio station so there was an estimated reach of 20,000,000.
LIVE Phone-in show :
I also had an hour live phone-in radio show creating lots of awareness of the implications of FGM. We could only entertain 6 calls because of the limited time but it was informative and entertaining.
Key Insights into the Campaign:
The phone sessions, Radio jingles, and interviews were key factors that amplified the impact of the Campaigns. The radio show is a popular one so there were lots of reactions.
- Good Radio station
- Strategic timing/ radio slot
- Well informed guests
- Wide reach