You are currently viewing Media Outlets Empowering Women to Raise their Voices to end GBV, Banjul, The Gambia 

Media Outlets Empowering Women to Raise their Voices to end GBV, Banjul, The Gambia 

By Chabby Jacco


The Gambia just held its election for the 6th legislature. As a country with 51% of the population being women, the percentage of women representatives is 6% which is a great concern. This will greatly affect decision-making and women’s participation thus derailing the advancement of women in the country. The fifth legislature failed to hear the constitution amendment bill which will increase the number of women in parliament because the required quorum to hear the bill was not met during the second reading. Women groups and civil societies were heartbroken when the president went ahead to nominate only one woman out of the five nominated members.

We engaged the general public to demand better from the newly elected member. To support gender-neutral laws and fund allocations for the survivors of Gender Based-Violence.

The media project success:

The activity was successful as the messages aired at the right time just when the newly elected members were sworn in. 

  • GRTS is the biggest and the most listened to radio in the country with over 1.5 million listeners airing the messages at their peak time which is at 7:30 am after the morning news and also at 1:30 pm after the afternoon news when most people are tuned in. 
  • Ms. Ida Mendy and Fatou Jatta listening to the message
  • Eyeafrica Tv which is both a satellite and online tv station also broadcasted the messages at their peak times which are at 10 am and 5:45 pm thereby reaching the desired target.
  • Ms. Jainaba Samba demanding for Gender Neutral laws and fund allocations for the survivors of GBV. All of the speakers understood English so it was very easy for them to translate the script into their local languages.

Strong messages:

The ordinary Gambians were happy to be allowed to demand from the national assembly members as they did not think they were important enough. Now they understand their power and realise that the people in parliament are to serve their interests and needs and they can hold them responsible

Unexpected wins:

Due to the diversity of the group, the average housewife who never believed that she had a right to demand from a national assembly member felt happy to call the duty bearer to action. Agreeing on a favorable recording time was a challenge as the women were from different walks of time.


I worked with GRTS Radio, Star FM, and Eyeafrica TV which have a combined audience of over 2 million people.

GRTS Radio link:

Eyeafrica Tv Link:

Star Fm link:

All the media houses promised to continue working with us. They pledge to invite me over to their various talk shows to talk about FGM and women empowerment and development

Next time:

I would like to involve rural women next time to also make their demands to the national assemble members. Also, make sure that the messages are done in all the other languages of The Gambia.

Ruth Harley

Ruth Harley is working with GMC as a Website News Editor, compiling stories written by End FGM campaigners working with the Global Media Campaign to End FGM across Africa. Alongside this work, she is running The Women’s Vinyl Project which empowers women and girls through singing and music and is helping to end FGM.