By Fatuma Hakar
To commemorate International Women’s Day 2021, Fatuma Hakar reports the Global Media Campaign which made a call to Kenyan media graduates to apply for direct action grants to amplify their activities for the celebrations. An average of USD 500 was given to each grantee.
A total of eight media graduates were awarded the direct action grants based on the proposal they submitted. These graduates implemented a series of media activities before, during, and after the IWD celebrations, ranging from community dialogues, school visits, participation in county-level IWD2021 celebrations radio talk shows, informative radio jingles, and TV coverage of empowerment programs i.e distribution of sanitary pads.
The following are key milestones achieved:
- A total of 7 radio stations and 1 TV stations with a combined reach of 4,660,000 People were reached, as per the below table:
- The project covered nine out of the twenty-two FGM hotspot counties, representing 27% of the Kenyan FGM populations within the period. These counties include Bungoma, Garissa, Kajiado, Migori, Narok and Wajir.
- Strong and key messages from the influential guests were outlined in the grantees’ narrative reports.