Kenyan Media Graduates arrange Media & Communications for IWD to End FGM

By Fatuma Hakar

To commemorate International Women’s Day 2021, Fatuma Hakar reports the Global Media Campaign which made a call to Kenyan media graduates to apply for direct action grants to amplify their activities for the celebrations. An average of USD 500 was given to each grantee.

A total of eight media graduates were awarded the direct action grants based on the proposal they submitted. These graduates implemented a series of media activities before, during, and after the IWD celebrations, ranging from community dialogues, school visits, participation in county-level IWD2021 celebrations radio talk shows, informative radio jingles, and TV coverage of empowerment programs i.e distribution of sanitary pads.

Achievements

The following are key milestones achieved:

  1. A total of 7 radio stations and 1 TV stations with a combined reach of 4,660,000 People were reached, as per the below table:
  2. The project covered nine out of the twenty-two FGM hotspot counties, representing 27% of the Kenyan FGM populations within the period. These counties include Bungoma, Garissa, Kajiado, Migori, Narok and Wajir.
  3. Strong and key messages from the influential guests were outlined in the grantees’ narrative reports. 

Ruth Harley

Ruth Harley is an opera singer, writer, and creative. She is running The Women’s Vinyl Project which empowers women and girls through singing and music. She is working with GMC as the Website News Editor, compiling stories written by End FGM campaigners working with the Global Media Campaign to End FGM across Africa.