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Many Listeners on Radio call in to Support the End-FGM activists, A good sign in Kajiado, Kenya

By Jeremiah Kutanya,  

Anti-FGM campaigner Jeremiah Kutanya ran two radio talk shows that engaged listeners in Kajiado County. Many listeners phoned in to support campaigners that are trying to end FGM. 

Media campaign:

Our project involved two radio talk shows in a vernacular radio station named Nosim FM. Each talk show was 2 hours (120 minutes). The first one which involved a female anti-FGM activist was conducted remotely/virtually; through a phone interview. The discussion delved into the various misconceptions that exist about FGM, early marriages, and gender equality in most of the Kenyan communities that practice FGM and other forms of gender-based violence. The activist was able to articulate the myths and facts about FGM. In this show, 17 listeners contacted the studio to contribute to the topic, and out of these numbers, 14 agreed with the discussion.

In the second talk show, a moran – a Maasai male youth who’s also an anti-FGM activist and children’s rights defender was engaged. He discussed FGM and education and the role of men and religious leaders in ending FGM practice. He particularly discussed Maasai men being custodians of their culture and how influential they can be in bringing FGM practice to an end.

 In this talk show, 23 listeners called to contribute to the discussion, and 19 were in agreement that FGM is not only outdated but a harmful practice and should stop.  

Another activity was engaging a gender issues journalist from the Nation Media Group (NMG) to report on the impact of our moran2EndFGM campaign that we’ve been running through moran festivals and advocacy forums. The report is due 3rd week of September. 

The estimated listenership of Nosim FM is 800,000 and this means for the two talk shows, we’ve managed to reach approximately 1.6M listeners. 

Our success:

It was successful and on a scale of 0-10, where 0 and 10 represent least and most successful, I can rate it at 8. This is because of the below reasons;

  1. The majority of the listeners who participated in the two shows by calling bought the “end FGM’’ idea by supporting the idea – 82.5% were in agreement (33 out of 40)
  2. The two shows happened as scheduled – this was mostly contributed by the GMC team by sending the facilitation money early enough to enable timely planning.

Strong messages:

“As much as we love and treasure our culture, we cannot be slaves of it” 

From caller number 6 during the first talk show. He was a male participant. This is a good response from the men.

“This is the 21st century and such practices (FGM) no longer have space” 

caller number 11 during the first talk show.

Unexpected wins:

  • The majority of the participants supported the end FGM campaign; something that was not expected especially after the long corona pandemic which saw many girls undergo FGM.
  • The covid-19 pandemic is still with us and it has posed a lot of restrictions including physical radio talk shows. Carrying out a successful radio talk show (physical) was a big win that was not expected.

Next time…

I will consider pursuing more airtime. This is because FGM seems it is still deep-rooted and the COVID-19 pandemic exacerbated the practice. 

Ruth Harley

Ruth Harley is working with GMC as a Website News Editor, compiling stories written by End FGM campaigners working with the Global Media Campaign to End FGM across Africa. Alongside this work, she is running The Women’s Vinyl Project which empowers women and girls through singing and music and is helping to end FGM.