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Media Campaign helping to reduce FGM during the Cutting Season, Kenya

By Rebby Sebei

Rebby Sebei is an anti-FGM campaigner. She organised a Christmas cutting season media end FGM campaign which engaged an FGM survivor, legal officer, and professional role model.

The strong messages that came out of the media project

People were making calls hinting at places where the secret cutting was planned to be done and this helped me to inform the administration and also to let them know that it’s known already.

Wins

The reach was wide, the talk show happened at night when people are at home listening, numerous calls from almost five counties.

Impact

Survivor telling her personal stories on how she survived in a village where FGM was deeply rooted and believed as a right to women.

Linkages

Working closely with administration, strengthening media campaign because it has fast reach, and working with community role models.

Ruth Harley

Ruth Harley is working with GMC as a Website News Editor, compiling stories written by End FGM campaigners working with the Global Media Campaign to End FGM across Africa. Alongside this work, she is running The Women’s Vinyl Project which empowers women and girls through singing and music and is helping to end FGM.