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“Let’s stop Violence against women by using Social Media” Kajiado county, Kenya

By Dominic Mamboleo 

Anti-FGM campaigner Dominic Mamboleo created a wave in Kajiado, Kenya for the Day of the African Child. His media campaign was driven to help end FGM practices in the county. His work however highlights again, how much work is needed to be done to help end FGM for good.

Our challenge:

Female Genital Mutilation In Kajiado has continuously emerged as a major hurdle to many girls’ education as well as an empowered community, Dreams of Hundreds of girls continue to get squashed due to Female Genital Mutilation, Teenage Pregnancy, and Child Marriage. 

The county has policy interventions towards ending FGM however the culture remains a big problem towards achieving an FGM-free society. On this year’s Day of the African Child celebrations, we engaged the key opinion shapers, Chiefs, Teachers, and few children in having a conversation on how can we come together to end FGM because as we know FGM cant get tackled in isolation.

 Our media outlets and estimated reach:

Maiyan FM /K24 /KAJIADO TV

Maiyan FM – 300,000-500,000

Kajiado TV – 20,000 -40,000

Maiyan FM show – Lelero Emaa By Kool Kiminta

 How successful was the campaign?

In Attendance we had the following:

  1. Local Administration Chiefs.
  2. Women Representative at the community level
  3. Journalist – Maiyan FM
  4. Religious Leaders.
  5. A Headteacher

Strong messages from the campaign:

  • Cases of teenage pregnancy and GBV are rising in areas practicing retrogressive cultural practices.
  • It is the role of each Member of the community to speak and act against Female Genital Mutilation.

Next time…

If this activity was to happen again we would have an Interview session in a panel set up, take the interview to the community form setup to get immediate feedback on air.

Ruth Harley

Ruth Harley is an opera singer, writer, and creative. She is running The Women’s Vinyl Project which empowers women and girls through singing and music. She is working with GMC as the Website News Editor, compiling stories written by End FGM campaigners working with the Global Media Campaign to End FGM across Africa.